Website and service information
- Who to contact
- Flowpane is responsible for the personal information it uses for website enquiries, account administration and its own service operations. For privacy questions or data requests, use the contact form. Where we process customer material on a customer's instructions, the applicable customer agreement and DPA define the processing roles.
- Service information
- The service processes account and organisation details, membership and access information, site identifiers and verification details, governance observations and results, and related records or material you submit. Public website evidence may contain personal information. Submit only what you are authorised to provide and what the task requires.
- Purposes and lawful bases
- We use information to respond to enquiries, administer agreed access, provide and secure the service, investigate misuse and meet legal obligations. Depending on the activity, the basis is performance of a contract, steps you request before a contract, our legitimate interests in operating and protecting the service, a legal obligation, or consent where required. Optional newsletter subscriptions and optional browser tracking have their own choices below.
- Recipients and transfers
- Relevant information may be processed by contracted hosting, storage, authentication, communications, security, analytics and automated-processing services. Authorised organisation or workspace members may see information shared within their permissions. We may also disclose information where lawfully required. Processing may take place outside your country, including in the United States. Where required, appropriate transfer arrangements must apply; request the current recipients and safeguards for your intended use through the contact form. A region label does not itself guarantee residency.
- Retention
- Website chat, newsletter and analytics retention is described below. Other enquiry, account and service records are retained according to their purpose, applicable service arrangements and legal obligations. Backups, security records and evidence retention may follow different periods. Request the relevant schedule before submitting data with special retention requirements; no single deletion period is promised for every data type.
- Your rights
- Subject to applicable law, you may request access, correction or erasure, object to processing or request restriction or portability. You may withdraw consent without affecting earlier lawful processing. We may need proportionate identity verification, and some information must be retained for legitimate or legal reasons. Where your client or organisation controls the data, contact that controller first; we can assist under the applicable processing agreement.
- Concerns and complaints
- Tell us through the contact form so we can investigate. You may also complain to the relevant data protection authority, including the UK Information Commissioner's Office where UK data protection law applies. Changes to material processing will be communicated as required; this notice does not authorise a new undisclosed use of personal information.
See our AI and ML declaration and Data Processing Agreement. For requests, use the contact form.
Cookieless analytics
Our own analytics counts visits without cookies or browser storage. Analytics records do not store your raw IP address; they may include a pseudonymous visitor hash. If your browser sends Global Privacy Control or Do Not Track, your visit is counted without that hash.
Optional cookies only with consent
Google Analytics and Microsoft Clarity load only if you accept optional cookies in the cookie banner. Rejecting is as easy as accepting, and you can change your choice at any time.
Forms stay separate
Anything you submit here, such as a startup application, is stored in a dedicated marketing database, apart from the Flowpane product. With it we keep the page you sent it from, the first page of your visit, any UTM tags and the name of the site that linked to you, never the full address. If you use the Flowpane app, your account and usage data from it may be linked to these records for account management, and never for advertising. Messages you send us and our replies may be machine-translated by a contracted processing service to support communication, not for advertising. Enquiries sent from the chat assistant are stored with other enquiries.
Cookies on this site
Essential and functional cookies are set by this site, and fp_id only if you ask to be remembered. The others are set by the services named, and only after you accept them.
fp_consent
Remembers your cookie choices, so we do not ask again on every page.
- Set by
- Flowpane (this site)
- Category
- Essential
- Lasts
- 180 days
fp_theme
Remembers the colour theme you picked. Only set if you choose a theme.
- Set by
- Flowpane (this site)
- Category
- Functional
- Lasts
- 12 months
fp_locale
Remembers the language you picked in the language switcher, or by accepting the suggestion to read a page in your language. Only set if you choose one, and never used to redirect you. If you close that suggestion instead, this browser remembers it in its own storage, not in a cookie.
- Set by
- Flowpane (this site)
- Category
- Functional
- Lasts
- 12 months
fp_thanks
Set only when you send a form, so the confirmation page can show a few of your details back to you, such as your first name. Encrypted, and readable only by this site.
- Set by
- Flowpane (this site)
- Category
- Functional
- Lasts
- 30 minutes
fp_id
Only if you tick Remember me on a form, or turn on Personalisation in the cookie settings, and then send us a form: a random code that lets this device recognise you, so forms fill in your details and pages greet you. It holds no personal data, is never used for advertising and is never shared. Forget me removes it.
- Set by
- Flowpane (this site)
- Category
- Personalisation (with your consent)
- Lasts
- 180 days
fp_press_session
Keeps you signed in to the press room. Only set if you sign in there.
- Set by
- Flowpane (this site)
- Category
- Essential
- Lasts
- Up to 14 days
fp_staff
Set only in browsers authorised to access Flowpane's workbench, so those visits are left out of analytics.
- Set by
- Flowpane (this site)
- Category
- Essential
- Lasts
- 1 year
fp_chat
Keeps an open chat conversation while you move between pages. Session storage, not a cookie, and only set after you send a message in the chat.
- Set by
- Flowpane (this site)
- Category
- Essential
- Lasts
- Until you close the tab
fp_chat_preview
Only in browsers authorised by Flowpane to try the chat before it is switched on for everyone.
- Set by
- Flowpane (this site)
- Category
- Essential
- Lasts
- 12 hours
_ga
Distinguishes one visitor from another for Google Analytics.
- Set by
- Google Analytics
- Category
- Analytics
- Lasts
- 2 years
_ga_T858Y1XS2F
Keeps session state for Google Analytics.
- Set by
- Google Analytics
- Category
- Analytics
- Lasts
- 2 years
_clck
Keeps the Clarity user ID and preferences for this site.
- Set by
- Microsoft Clarity
- Category
- Analytics
- Lasts
- 1 year
_clsk
Joins several page views into one Clarity session.
- Set by
- Microsoft Clarity
- Category
- Analytics
- Lasts
- 1 day
CLID
Identifies the first time Clarity saw this browser on any site that uses Clarity.
- Set by
- Microsoft Clarity (clarity.ms)
- Category
- Analytics
- Lasts
- 1 year
ANONCHK
Checks whether the Microsoft user ID is passed to advertising.
- Set by
- Microsoft (c.clarity.ms)
- Category
- Analytics
- Lasts
- 10 minutes
MUID
Identifies unique browsers across Microsoft sites.
- Set by
- Microsoft (bing.com)
- Category
- Analytics
- Lasts
- 1 year
MR
Indicates whether to refresh the MUID.
- Set by
- Microsoft (c.bing.com)
- Category
- Analytics
- Lasts
- 7 days
SM
Synchronises the MUID across Microsoft domains.
- Set by
- Microsoft (c.clarity.ms)
- Category
- Analytics
- Lasts
- Session
What our own analytics records
Our own analytics uses no cookies or browser storage. It records the limited information below, including a pseudonymous visitor hash rather than your raw IP address:
- The page path, without any query string, and any utm_source, utm_medium and utm_campaign tags in the link you followed.
- The name of the site that linked to us, never the full address.
- Your country, as reported by our network provider, never your IP address.
- Device type from the width of your screen, and your browser family, such as Firefox.
- Clicks on our calls to action, such as Join the beta, and on links that leave this site, and page speed measurements (Core Web Vitals).
- A pseudonymous visitor hash made from your IP address, your browser and a random value that changes every day. The random value is deleted after two days; the raw IP address is not stored in these analytics records.
Bots are ignored. These records are deleted after 400 days. Daily totals made from them, such as page views per page or per country, are kept for longer: they are counts only, with no visitor hash, and cannot identify anyone.
Remember me on this device
- What it is
- Optional, and off unless you turn it on: tick Remember me on this device on a form, or turn on Personalisation in the cookie settings. Once you have sent us a form, this device recognises you. Forms fill in your details, pages greet you by name, and if you applied for the beta you can see where your application stands.
- What is stored
- In your browser, one cookie, fp_id: a random code with no personal data in it, for 180 days. With us, only a one-way hash of that code, linked to your contact record, with the browser family (such as Firefox on Windows, never the full browser string or your IP address), when it was set and last used, and what you sent from this device: your name, company, the host name of your website, your role and number of sites, and the topics you asked for.
- What is shown
- Only what you sent us from this device, and how the things you started there are going, such as your beta application. Your email address is shown masked, such as s•••@example.com, and filled in only when you press Continue as. Nothing you told us from another device or by email is shown, so typing someone else's address into a form reveals nothing about them.
- Never for advertising
- Never used for advertising, never shared with anyone, and never sent to Google Analytics, Microsoft Clarity or any other service. It is separate from the analytics and marketing cookies: turning those on or off does not change it.
- Genuine enquiries only
- We only remember people we treat as genuine enquiries. A form our checks flag as spam never sets it. If we later mark one of your submissions as spam, every device is forgotten at once and we stop recognising you. You can also ask us, through the contact form, to forget every device.
- Forgetting
- Press Forget me, in the site footer, in the greeting or beside any form, or turn Personalisation off in the cookie settings. The cookie is removed and the link is revoked on our side straight away. A link expires 180 days after it was last used, and a revoked or expired link is deleted 90 days later.
- Consent record
- We record each time you turn it on or off: where, when, the exact wording you saw, and a one-way keyed hash of your IP address. If you turn it on in the cookie settings before sending any form, that record has no name attached; when a later form links the device, it is recorded again with your contact. If your details are erased, your devices are forgotten and the record is kept only in anonymous form.
Chat assistant
- Purpose
- To answer questions about Flowpane from the pages of this site and the product documentation at docs.flowpane.com and, if you choose, to pass your enquiry to Flowpane.
- Who processes it
- Answers are generated by an automated AI assistant. A contracted service provider processes the messages and relevant website context on our behalf to provide the response. Processing may take place in the United States. Provider processing, retention and any applicable restrictions on training are governed by the arrangements for the service in use; ask through the contact form for current details. The assistant is identified as AI, not a person.
- What we keep
- Your messages and the answers, the page you asked from, any rating you give, and a one-way keyed hash of your IP address, used to limit abuse. Email addresses, phone numbers, card numbers and similar details are removed from your messages before they are sent to the provider or stored.
- Lawful basis
- Our legitimate interest in answering the questions you ask, and in checking that the answers are accurate and safe.
- Retention
- Flowpane keeps chat messages for 30 days, then deletes them. An answer flagged for review is kept up to 90 days. If you leave a message from the chat, the conversation is kept with your enquiry. A service provider may also retain submitted material under the applicable processing terms, including for abuse or safety review. Request current provider retention details before submitting material with special handling requirements.
- Talking to a person
- If you ask for a person, the chat asks for your name and email address, which we use only to reply to you; they are kept with the conversation for 30 days, or with your enquiry. Someone from Flowpane may then join the chat and sees the conversation so far. Messages from then on go to Flowpane, not to an AI model, and are stored as you write them, for 30 days. If you write in another language, your messages and the person's replies are machine-translated by our translation provider, with email addresses and phone numbers held back. If nobody is available, you can leave a message, which is sent as an enquiry with your name and email address and kept with our other enquiries.
- Support
- Help with your account is in the app's helpdesk. The assistant only links to it and passes nothing to the app.
- In your browser
- The chat sets no cookies. After your first message it keeps a reference to the conversation in your browser's session storage (fp_chat), so the conversation continues as you move between pages, until you close the tab.
- Your choices
- The assistant is optional, and every form on this site works without it. To ask about or erase a conversation, use the contact form.